Earned media is the publicity, measured in dollars, generated through employee advocacy rather than paid media advertising. Earned Media Value (EMV) is an important and increasingly utilized metric that has become the standard for measuring the impact of word-of-mouth by focusing on actual Engagement.
Dynamic Signal Reporting shows you the EMV dollar amount using the following formula:
EMV =CPM Impressions/1000 + CPC [Reactions Multiplier x Number of reactions + number of clicks]
Your Earned Media Value metric appears as a graph, or as a column in a downloadable report in .csv format, for the following Dynamic Signal report types:
- Summary Report
- Member Report
- Post Report
Earned Media Value Graph
Earned Media Value Downloadable Report
Enable and Configure EMV
Your Customer Success Manager must enable EMV before the metric appears in your reports by going to Admin > Internal > Premium Features and selecting the Enable EMV Reporting checkbox. Once enabled, you can go to Admin > Community Settings > Earned Media Value to view the EMV page.
Your CSM can also change your EMV formula for any active Channel by entering the desired value in the CPM, CPC and Reaction Multiplier fields. If you chose not to alter the EMV calculator formula to suit your business needs, the default values will apply in each EMV calculation.