To create a report detailing Total Reach and Reach by Social Channel, complete the following steps.
- Go to Admin > Downloads > Member Channels and click Download.
- From the CSV worksheet, click Pivot Table.
- In the Pivot Table Rows region, select Email.
- In the Pivot Table Filters region, select Channel.
- In the Pivot Table Values region, select Sum of Friends and Sum of Followers
- Use the Sum of Friends and Sum of Followers columns to calculate the Total Reach, or you can filter the total by social channel.