Summary Reports provide a detailed overview of member activity, including Shares, Impressions, Clicks and Reactions which can be accessed by generating a Summary Report from the Reports page. For additional member data, such as Likes, Comments and Re-shares you can download the Summary Report as a .csv file.
To generate a Summary Report, complete the following steps.
- Go to Reports > Summary.
- Select the Date Range and click Refresh.
- Optionally, to download the report as a CSV file for additional data, click Download.
All Dates for selected date range
Number of post views/clicks by members
Number of times content is shared via the Share button
Number of potential views on a post that has been shared externally
Number of clicks on shared content
Number of clicks divided by number of shares
The sum of all Share reactions, including Likes, Comments, and Re-shares
Number of Likes on external shares to Facebook, Twitter, LinkedIn, etc.
Number of comments on external shares to Facebook, LinkedIn, etc.
Number of retweets a member's shares got on Twitter
Points Subtotal from external sharing activity
Number of member likes, comments and shares
Number of likes from members
Number of comments from members
Number of shares from members
Points subtotal from member actions
Earned Media Value (EMV)
The Cost per 1000 Impressions divided by 1000, and added to the Cost per Click (the number of reactions plus the number of clicks).